Many webmasters view Google Panda as an algorithm that having on-going changes to Google's search result ranking. The algorithm was launched in February 2011, with the goal is to mainly targeting websites who have low quality or thin content by decreasing their rank in search engine results, while websites with high quality content seeing increase. But, how important is this algorithm? With Google Panda isn't one-time occurrence algorithm, means it's important for webmasters to increasing their website quality, if they want their website rank well in search engines. With Google regularly updating its data, victim websites can have an opportunity to recover their traffic and rankings by having useful and unique content on their site.
Read MoreWith Google brings Phantom update to the table, many content producers rethink the way they create content to adjust with the algorithm. Even though, the update is not related to Penguin or Panda, but its goal update and effect on SEO is similar, which is Google focus really hard on quality content for its search rankings. This leaves a question that many people are curious: What are the criteria of quality content?
Read MoreThere are many SEO tips on the internet, from basic guide to advanced guide. Even though many topics have been discussed, but there's always one or few topics that got overlook or underutilize. One of those topics is image. Not many people know how images can give advantage in search result or making it easy for searchers to find a website.
Read MoreImproving website's rank on search engines is the first way to get more traffic for websites and the second way is by increasing website's click-through rate. Many SEO marketers prefer to focus on the first way, even though the second way can bring great result with requiring less effort. Having an awesome meta description can boost website's click-though rate. Below there are 5 ways to write killer meta description:
Read MoreSEO strategies are something that constantly changing, this means that every SEO marketers need to find a way to keep up with the latest algorithm if they want their product can stay at the high ranking of search engine result page. With SEO become one of the key tools to promote product or service, SEO marketers’ team need to take an all-encompassing approach. Technical, user experience, and fat content are three key essentials of SEO elements. These three keys need to be adjusting perfectly so running SEO campaign can be successful.
Read MoreThere are many advanced SEO guides that said .edu links is important as huge boost to any link profile. Even though it's true, but to get .edu link is very difficult. It's not about how to get them, but simply how to earn them. Not only getting backlink, there are also many good side effects of having your site URL on .edu website. The truth is .edu links are not the main factor of gaining huge traffic, because to possess authority and great ranking, a powerful link profile does not need to have .edu links.
Read MoreThere are still many reasons to why websites can rank high on Google without optimizing. Besides, click-through rate, age, and backlink, the next reason is cross-linking. When your site doesn't have the best SEO on page and lots of backlinks, your site can still rank well on Google from an overall site perspective if you cross-link on your pages. This is an important part and not just from perspective of navigational or breadcrumb, but from an in-content perspective. When you add in-content link throughout your site and cross-link your pages, in the end you'll find that all of your website pages will gaining increase in rankings.
Read MoreFor the last few years, URL structure has been a topic to discuss among SEO industry. Whether a certain number of subdirectories or keywords placement in URLs can affect traffic. Many SEO marketers have experiment lots of optimization techniques improve their sites' rankings and achieve their goals. But the main question remains, as how URL structure can help overall traffic? To know the answer, there are few researches that can help.
Read MoreAs one of the most effective ways on increasing revenue when promoting products or services online, landing page plays a crucial part. The role of a landing page is very simple; it's like teaser of a song or trailer of a movie. It points all the best features of a product or service that want to be seen to users and to make them interested to take an action of what they saw. There are many ways to optimize a landing page. But before that, there a few things that need to be explain.
Read MoreNot many people are going to believe if someone said that you can boost your website's traffic without using a single online marketing strategy. But the truth is, you can. Even though, you don't have any knowledge about marketing, you can still drive lots of traffic and sales to your website. The strategy that you can use without marketing element is long tail keyword strategy.
Read MoreEver have feeling of wonder or maybe annoyed, jealous, etc at sites that rank high on Google without being optimized and didn't have much backlinks? If you're curious about this then you should know that there are many reasons why it can happen. The first reason is because click-through rate. This is what a part of Google's algorithm looks at. The percentage number of this component is reflecting the number of click that a websites received from total number of people searching for certain keyword that a website got rank on.
Read MoreIn May, NBC reported that the new update of Phantom was launched in Google search, its main target is websites that having content with "how-to" style. One of the victims of this update is HubPage, a website who has a collection of over 870,000 miniblogs with informational content of huge range of topics, found its traffic from Google search decreases for about 22% in early May. Other websites having the same effect are eHow, WikiHow and Answers.com.
Read MoreEven though the number in Google Analytics shouldn't be trusted 100%, but they certainly giving a big picture of what's happening with your website, and for website's traffic, they have great detail on how much traffic is coming to your website, where it comes from and the quality of the traffic. Lately, bots traffic becomes an increasing problem, because it’s leading to obvious skews in data.
Why bots traffic giving you problem? Because bots traffic mainly a wave of automated traffic to your website, because it's not real person, so the traffic that your website get doesn't have real value, at worst, it's malicious. When you though your website has high stats on traffic, but actually it can affect negatively on many other stats.
Read MoreLike many of us, Randi Zuckerberg posted a family snap to Facebook...
Read MoreOne of the biggest effects of Panda algorithm 4.1 update is that website that has thin or duplicate content experienced major fall in search ranking in Google search engine result page. The latest algorithm update focus mainly on content and the difficulty to devalued in search results. If a website gets penalties from Google, it will be a huge challenge to recover and rise back to the top search ranking. But there is still ways to avoid Google penalty and improving website search ranking after Panda algorithm 4.1 update:
Read MoreEven though is still too early to predict what SEO in 2015 will look like, but one sure thing is that websites still can counting on meta descriptions in near future. Websites can generate huge organic traffic, if it utilized meta description in effective way. Though, few SEO experts don't agree because the value of this practice has lost its value to search engine crawlers. But if being executed effectively, this technique is still an important part in SEO practice, especially for generating visitor from search engines.
Read MoreGoogle was officially rolling out Pigeon algorithm in July 2014, this algorithm directing to altered local search engine results. This algorithm also brings a major impact on Google for local search engine results with altering how local businesses displayed on the first page of search engine result page. About 4 in 5 Google's consumers got result of local businesses and outlet on their search.
Read MoreRegular blog updates, quality contents, links, keywords, and social media, have been basic element of successful SEO strategy in recent years. With Penguin and Panda algorithm updates and other updates, SEO strategy can changed so quickly. SEO strategies that worked in the past are no longer success on today's system and in fact can bring penalties. Updates from Google algorithms made SEO strategist to create new SEO strategy that could bring success for website.
Read MoreNegative SEO has exists for long time and there are ways how to does it. The basic explanation of this method is the SEO practice using black hat techniques on another site. For the most part, a negative SEO attack is being done by a competitor using malicious manner to lower other website's ranking in search result. Kristi Hines from Search Engine Watch gives her thought on negative SEO,
"I consider negative SEO anything that could harm your reputation, visibility, or traffic in search."
Read MoreWith Google changed its search algorithms multiple times in recent years, makes SEO practitioners must keep up with the changes. They need to surely understand that what they did last month might not get the same result as before and they need to come up with the new SEO strategy. For SEO practitioners that need help to understand the changes that Google made to its algorithms since the beginning of SEO until recently, below there are few ways how SEO has evolved and what they need to look for when creating SEO strategy with today's landscape.
Read MoreMany people think that there's a battle between SEO and SEM for highest placement in search result page but, not many people realize that these two practices can actually work together to get the better and even the best result. While search engine optimization (SEO) and search engine marketing (SEM) are different, but they have similar goal which to bring as many traffic to a website.
Read MoreWhen using WordPress or any other content management systems (CMS), there is option to use categories and tags for post. But lately, these 2 options for post are being ignored. Either because some users don't know how to use them or they’re using them in wrong way. Using categories and tags in the wrong way can hurt SEO practice. But that doesn't mean they can kill SEO.
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