SEO strategies are something that constantly changing, this means that every SEO marketers need to find a way to keep up with the latest algorithm if they want their product can stay at the high ranking of search engine result page. With SEO become one of the key tools to promote product or service, SEO marketers’ team need to take an all-encompassing approach. Technical, user experience, and fat content are three key essentials of SEO elements. These three keys need to be adjusting perfectly so running SEO campaign can be successful.
Generating strong keyword research is an essential process for this element, because keywords from research will be deploy into all areas of the website, like meta description to title tags. To make sure every page of the website has a clear description and Google can correctly reads it are the goals of technical SEO. Other important elements are proper keywords usage, no website errors and technical content.
Proper keyword usage means website should only use keywords once or twice as URLs, canonical tags, page titles, meta description, ALT attribute, H1 tags and website text. No website errors mean that a website shouldn’t have 404 or server errors, not 404 page, and it also shouldn’t have duplicate or thin content. While technical content is making page titles and navigation menus to included in keywords, and the landing page of the content need to have enough information of the website. This also means that website’s sitemap needs to be updated regularly.
The second essentials SEO element is user experience or UX. A website needs to be easy to navigate, understand and use. Website owners need to imagine what they user want to do on their website? How to contact? Where the page to buy product/service? This is a part something called as inbound marketing. UX is a very important thing to consider when designing website. Website structure and website speed are keys for this element.
For website structure, not only website needs to have great design but also needs to be mobile friendly. And website speed is a key because from SEO and user experience, slow websites don’t have good rank. Website owners need to make sure all of the images to be images and any excess JS or CSS code of the website need to be clean up and compressed.
Content is now distinguished by Google in fat and thin type. Website content needs to be fat, such as long-informative blog post, essay, and eBooks. Thin content needs be avoided because this will make a website rank to decrease because Google will rank badly websites who have thin contents. Fat content not only has how many texts on the post but also the content addressed needs to be share to social media to get recognize. Since social media is now one of key on SEO strategies.