Even though is still too early to predict what SEO in 2015 will look like, but one sure thing is that websites still can counting on meta descriptions in near future. Websites can generate huge organic traffic, if it utilized meta description in effective way. Though, few SEO experts don't agree because the value of this practice has lost its value to search engine crawlers. But if being executed effectively, this technique is still an important part in SEO practice, especially for generating visitor from search engines.
Read MoreGoogle was officially rolling out Pigeon algorithm in July 2014, this algorithm directing to altered local search engine results. This algorithm also brings a major impact on Google for local search engine results with altering how local businesses displayed on the first page of search engine result page. About 4 in 5 Google's consumers got result of local businesses and outlet on their search.
Read MoreWith Google changed its search algorithms multiple times in recent years, makes SEO practitioners must keep up with the changes. They need to surely understand that what they did last month might not get the same result as before and they need to come up with the new SEO strategy. For SEO practitioners that need help to understand the changes that Google made to its algorithms since the beginning of SEO until recently, below there are few ways how SEO has evolved and what they need to look for when creating SEO strategy with today's landscape.
Read MoreWhen using WordPress or any other content management systems (CMS), there is option to use categories and tags for post. But lately, these 2 options for post are being ignored. Either because some users don't know how to use them or they’re using them in wrong way. Using categories and tags in the wrong way can hurt SEO practice. But that doesn't mean they can kill SEO.
Read MoreFor digital agencies company, when it comes to search engine optimization and online marketing, they need to keep their eyes on what Google is doing. Because for last few years, the biggest search engine in world keeps updating its search algorithms, and for some companies that didn't know or follow about Panda and Penguin algorithm update, their sites are on trouble. The algorithm updates that Google did became main topics in SEO community, because they caused huge difference in ranking of search engine result page for most websites.
Read MoreIn early October, Gary Illyes of Google's Webmaster Trends Analyst and Search Quality Engineer hinted at a seminar that users can expect a new & refresh of Penguin algorithm to happen this month. As expected on Friday, October 17th, 2014, Google updated its Penguin algorithm. This was one of the most anticipated update in history, because there are rumors that said Google was going to release the new Penguin algorithm in early 2014 or in the summer.
Read MorePeople who have following Google's algorithm call the newest update for Panda algorithm as Panda 4.1. Even though as soon as this change happened, Google said that they have made few improvement to Panda algorithm 4.0, and also other unnamed algorithms. Google told their users not to jump the gun of any changes in search engine rank is because of one of the algorithm that they changed. But they decided to explain that web page rank on their own search engine is a complex and continuously endeavor.
Read MoreFollowing animal names of previous Google search algorithms such as Penguin, Panda, and Hummingbird, now the new algorithm of Google search is called Pigeon. Even though, it's not officially named by Google. But most of SEO community decided to call the new Google search algorithm by that name. The reason why it's being called Pigeon, because how the new algorithm works is mostly affected local search algorithm and just like Pigeon who tends to fly in local area pattern.
Read MoreToday, PC or laptop is not the main tools that internet users use to access websites. They are now moving to mobile browsing by using smartphone or tablet, which are more convenient because they don't have to carry heavy things like PC or laptop. Now the problem is, not many website is mobile browsing friendly. But they can make their website still look good in desktop version and mobile version by using responsive web design. But, this is only for viewing matter. What about SEO? Is responsive web design good for it?
Read MoreIt’s surprising news when a friend told that Google keyword tool has gone. Gone? Yeah, that’s why when you might try to access the page around few weeks ago, it’s difficult to open. So the news came and made online marketing community got puzzled and dread. Mostly people who work with SEO, SEM, and PPC will let down hearing this. What’s the substitute for Google Keyword Tool then?
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