With Google brings Phantom update to the table, many content producers rethink the way they create content to adjust with the algorithm. Even though, the update is not related to Penguin or Panda, but its goal update and effect on SEO is similar, which is Google focus really hard on quality content for its search rankings. This leaves a question that many people are curious: What are the criteria of quality content?
Read MoreThere are many SEO tips on the internet, from basic guide to advanced guide. Even though many topics have been discussed, but there's always one or few topics that got overlook or underutilize. One of those topics is image. Not many people know how images can give advantage in search result or making it easy for searchers to find a website.
Read MoreSEO strategies are something that constantly changing, this means that every SEO marketers need to find a way to keep up with the latest algorithm if they want their product can stay at the high ranking of search engine result page. With SEO become one of the key tools to promote product or service, SEO marketers’ team need to take an all-encompassing approach. Technical, user experience, and fat content are three key essentials of SEO elements. These three keys need to be adjusting perfectly so running SEO campaign can be successful.
Read MoreThere are many advanced SEO guides that said .edu links is important as huge boost to any link profile. Even though it's true, but to get .edu link is very difficult. It's not about how to get them, but simply how to earn them. Not only getting backlink, there are also many good side effects of having your site URL on .edu website. The truth is .edu links are not the main factor of gaining huge traffic, because to possess authority and great ranking, a powerful link profile does not need to have .edu links.
Read MoreThere are still many reasons to why websites can rank high on Google without optimizing. Besides, click-through rate, age, and backlink, the next reason is cross-linking. When your site doesn't have the best SEO on page and lots of backlinks, your site can still rank well on Google from an overall site perspective if you cross-link on your pages. This is an important part and not just from perspective of navigational or breadcrumb, but from an in-content perspective. When you add in-content link throughout your site and cross-link your pages, in the end you'll find that all of your website pages will gaining increase in rankings.
Read MoreFor the last few years, URL structure has been a topic to discuss among SEO industry. Whether a certain number of subdirectories or keywords placement in URLs can affect traffic. Many SEO marketers have experiment lots of optimization techniques improve their sites' rankings and achieve their goals. But the main question remains, as how URL structure can help overall traffic? To know the answer, there are few researches that can help.
Read MoreAs one of the most effective ways on increasing revenue when promoting products or services online, landing page plays a crucial part. The role of a landing page is very simple; it's like teaser of a song or trailer of a movie. It points all the best features of a product or service that want to be seen to users and to make them interested to take an action of what they saw. There are many ways to optimize a landing page. But before that, there a few things that need to be explain.
Read MoreEver have feeling of wonder or maybe annoyed, jealous, etc at sites that rank high on Google without being optimized and didn't have much backlinks? If you're curious about this then you should know that there are many reasons why it can happen. The first reason is because click-through rate. This is what a part of Google's algorithm looks at. The percentage number of this component is reflecting the number of click that a websites received from total number of people searching for certain keyword that a website got rank on.
Read MoreEven though the number in Google Analytics shouldn't be trusted 100%, but they certainly giving a big picture of what's happening with your website, and for website's traffic, they have great detail on how much traffic is coming to your website, where it comes from and the quality of the traffic. Lately, bots traffic becomes an increasing problem, because it’s leading to obvious skews in data.
Why bots traffic giving you problem? Because bots traffic mainly a wave of automated traffic to your website, because it's not real person, so the traffic that your website get doesn't have real value, at worst, it's malicious. When you though your website has high stats on traffic, but actually it can affect negatively on many other stats.
Read MoreOne of the biggest effects of Panda algorithm 4.1 update is that website that has thin or duplicate content experienced major fall in search ranking in Google search engine result page. The latest algorithm update focus mainly on content and the difficulty to devalued in search results. If a website gets penalties from Google, it will be a huge challenge to recover and rise back to the top search ranking. But there is still ways to avoid Google penalty and improving website search ranking after Panda algorithm 4.1 update:
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