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search engine marketing

  • Raymond
  • Posted by Raymond
January 12, 2012

The content division in our rapidly-growing digital media agency is looking...

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  • Raymond
  • Posted by Raymond
September 29, 2010

We're not going to give Adwords tips on choosing keywords. Google has provide the wonderful Keyword Tool to deal with this issue. Now the task is what type of matching should we use. We have three types of keyword matching to choose from. Just to refresh, the first is broad match (e.g: electric guitar). If we use this matching, our ads is eligible to appear each time a user enter a search query that has the words "electric" and "guitar" in it (e.g: electric bass guitar, guitar effect electric, etc).

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  • Raymond
  • Posted by Raymond
September 22, 2010

Google Adwords is a tool of hard selling. Messages we deliver through this channel don't need to be all fancy and colorful. The only thing matter is people read, click and take action (purchase, register, subscribe, etc).

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  • Raymond
  • Posted by Raymond
August 30, 2010

Google Adwords still got many types of ad that will carry our message to millions of relevant audience. From text ads, image ads, video ads, rich media ad, to mobile ads, all is available to use.

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  • Raymond
  • Posted by Raymond
October 12, 2009

Let’s get your site to the top of the list. Keep...

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  • Raymond
  • Posted by Raymond
October 10, 2009

It’s Sunday morning here in Jakarta, Indonesia. We have been optimizing...

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