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Search Engine Optimization

  • Raymond
  • Posted by Raymond
August 6, 2015

Few days ago, Google released an addition to its Search Console (previously called Webmaster Tools) named Search Analytics Report or SAR. After rolling out few major algorithm updates in 2015, the new addition is a huge helper for SEO webmasters and digital marketers. Because for the last few years, they have used to understand that Google doesn't giving more information of result of its aim on removing bad SEO strategies and spam.

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  • Raymond
  • Posted by Raymond
August 5, 2015

Not too long ago, Google started a #NoHacked campaign and last week the biggest search engine giving tips on how to protect sites from getting hacked. Since last year, number of sites that getting hacked increased for about 180%, and Google recommends if your site have not become the victim of the action, check out these tips:

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  • Raymond
  • Posted by Raymond
August 4, 2015

At the end of July, Gary Illyes, web trend analyst of Google confirmed that the search engine has began rolling out Panda algorithm update version 4.2 and said this update will effecting up to 3% of queries. But different from previous algorithm updates, the new update will take a really long time to fully impacting websites. So, if your websites haven't seen any impact from this update, don't get too excited because in few months you will see the effect from the update.

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  • Raymond
  • Posted by Raymond
August 4, 2015

How can you reach potential customers to recognize your brand? Usually, marketing teams are the ones who spreading brand awareness using many tools that they decided to use to send the message to the market. Customers will experience the affect of brand awareness in everyday life. For example, they see ads about a new phone on the internet. On social media sites, they notice that many people are talking about the same phone. Because they kept seeing and reading about the phone, made them curious and try to find detailed info and have a chance that they will buy it.

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  • Raymond
  • Posted by Raymond
August 4, 2015

Many webmasters view Google Panda as an algorithm that having on-going changes to Google's search result ranking. The algorithm was launched in February 2011, with the goal is to mainly targeting websites who have low quality or thin content by decreasing their rank in search engine results, while websites with high quality content seeing increase. But, how important is this algorithm? With Google Panda isn't one-time occurrence algorithm, means it's important for webmasters to increasing their website quality, if they want their website rank well in search engines. With Google regularly updating its data, victim websites can have an opportunity to recover their traffic and rankings by having useful and unique content on their site.

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  • Raymond
  • Posted by Raymond
August 4, 2015

With Google brings Phantom update to the table, many content producers rethink the way they create content to adjust with the algorithm. Even though, the update is not related to Penguin or Panda, but its goal update and effect on SEO is similar, which is Google focus really hard on quality content for its search rankings. This leaves a question that many people are curious: What are the criteria of quality content?

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  • Raymond
  • Posted by Raymond
August 4, 2015

There are many SEO tips on the internet, from basic guide to advanced guide. Even though many topics have been discussed, but there's always one or few topics that got overlook or underutilize. One of those topics is image. Not many people know how images can give advantage in search result or making it easy for searchers to find a website. 

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  • Raymond
  • Posted by Raymond
August 4, 2015

Improving website's rank on search engines is the first way to get more traffic for websites and the second way is by increasing website's click-through rate. Many SEO marketers prefer to focus on the first way, even though the second way can bring great result with requiring less effort. Having an awesome meta description can boost website's click-though rate. Below there are 5 ways to write killer meta description:

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  • Raymond
  • Posted by Raymond
August 4, 2015

SEO strategies are something that constantly changing, this means that every SEO marketers need to find a way to keep up with the latest algorithm if they want their product can stay at the high ranking of search engine result page. With SEO become one of the key tools to promote product or service, SEO marketers’ team need to take an all-encompassing approach. Technical, user experience, and fat content are three key essentials of SEO elements. These three keys need to be adjusting perfectly so running SEO campaign can be successful.

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  • Raymond
  • Posted by Raymond
August 4, 2015

There are many advanced SEO guides that said .edu links is important as huge boost to any link profile. Even though it's true, but to get .edu link is very difficult. It's not about how to get them, but simply how to earn them. Not only getting backlink, there are also many good side effects of having your site URL on .edu website. The truth is .edu links are not the main factor of gaining huge traffic, because to possess authority and great ranking, a powerful link profile does not need to have .edu links.

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