We're not going to give Adwords tips on choosing keywords. Google has provide the wonderful Keyword Tool to deal with this issue. Now the task is what type of matching should we use. We have three types of keyword matching to choose from. Just to refresh, the first is broad match (e.g: electric guitar). If we use this matching, our ads is eligible to appear each time a user enter a search query that has the words "electric" and "guitar" in it (e.g: electric bass guitar, guitar effect electric, etc).
Read MoreGoogle Adwords is a tool of hard selling. Messages we deliver through this channel don't need to be all fancy and colorful. The only thing matter is people read, click and take action (purchase, register, subscribe, etc).
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