Adwords Tips: Keyword Matching

We’re not going to give Adwords tips on choosing keywords. Google has provide the wonderful Keyword Tool to deal with this issue. Now the task is what type of matching should we use. We have three types of keyword matching to choose from. Just to refresh, the first is broad match (e.g: electric guitar). If… Continue reading Adwords Tips: Keyword Matching

AdWords Effective Copywriting

Google Adwords is a tool of hard selling. Messages we deliver through this channel don’t need to be all fancy and colorful. The only thing matter is people read, click and take action (purchase, register, subscribe, etc).