In an interview on Entrepreneur, search engine guru Danny Sullivan highlights the importance of SEO and explains why every business needs it. “Business owners all should be thinking about SEO because it’s one of the easiest and most effective ways to attract new customers to your business,” says Sullivan.
“If I said to you, ‘I’m ready to send you five or six customers that are ready to make purchases,’ would you say no to that? Well, that’s exactly what SEO can do,” adds the co-founder and editor-in-chief of SEO-focused site Search Engine Land.
Sullivan also reveals that the easiest way to stay up-to-date on the latest developments in search engine strategy is to follow SEO resources and experts on Twitter. The 46-year-old, who regularly tweets on his personal account (@dannysullivan) and for Search Engine Land (@sengineland), then identifies some top-notch accounts worth following for insight on SEO.
1. SEOmoz @seomoz
SEOmoz is a Seattle, Washington-based SEO tools developer and online community. Most of its tweets are about how search engines deal with particular ranking factors.
2. Matt Cutts @mattcutts
Matt Cutts, the chief of Google’s web spam fighting team, has had a decade of giving advice to webmasters who hope to do better in Google. “Knowing what Matt says is just good sense for any SEO expert,” Sullivan says.
3. Aaron Wall @aaronwall
Aaron Wall is the founder of SEO Book and a long-time SEO expert who likes to “blow the fairy dust off the happy land of unicorns that Google sometimes makes its search results out to be,” according to Sullivan.
4. WMX @googlewmc
Google Webmaster Central offers all official Google information relating to SEO and webmaster features. The goal is to provide followers with “detailed reports about your pages’ visibility on Google.”
5. SE Roundtable @seroundtable
Search Engine Roundtable is a site that discusses search engine-related content that’s been reported on other online forums.