Electrolux: Sejuta Rasa, Sejuta Cinta
A short film for Electrolux Indonesia celebrating the emotional connection between cooking, family, and love — told through a thousand flavours and a thousand expressions of care.
Client
Electrolux Indonesia
Category
Creative Production
Industry
Home Appliances
Year
2023
The Brief
The Challenge
Electrolux needed to shift from functional product messaging to emotional brand storytelling that resonated deeply with Indonesian family values and food culture.
What We Did
Our Approach
We produced a short film weaving together vignettes of family moments anchored in food — using Electrolux appliances as the quiet enabler of connection, not the subject of the story.
The Outcome
Film achieved strong organic reach and significant earned media. Brand sentiment scores improved by 18% among target household segment.
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