Attack & Electrolux: Perfect Duo
A co-branded infographic video campaign educating Indonesian households on hygienic laundry practices during COVID-19 — combining the cleaning power of Attack with Electrolux washing machines.
Client
Attack Detergent × Electrolux
Category
Creative Production
Industry
Consumer Goods
Year
2022
The Brief
The Challenge
During the height of COVID-19, both brands needed to provide genuinely useful hygiene guidance while reinforcing their combined value proposition in a crowded, anxious media landscape.
What We Did
Our Approach
We produced an infographic-driven video campaign that made complex hygiene science simple, warm, and practical — positioning the Attack + Electrolux combination as the household's best defence.
The Outcome
Campaign reached over 15M households. Earned significant organic sharing as genuinely useful public health content during a high-anxiety period.
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Indosat: Corporate Social & Communication
Indosat