Even before your website is going live, you need to engage and connect with the potential visitors —give them some information, get their email addresses and make them look forward to the website’s launch.
A well-designed “coming soon” page is just the right thing for that purpose. On this teaser page, visitors can read a bit about your company and what it does or sells. These pages usually also include a short sign up form or social media links to notify visitors of updates and the release date.
Why does such temporary website need to be designed properly? Well, if your teaser page is only a static white page with some “under construction” icon, you are missing out a lot. When visitors land on this page, chances are they’ll never return again if the page is lack of information about the service or the future launch date.
Here are a few things you might want to consider putting on your “coming soon” page:
- Information about what to expect
After visiting your “coming soon” page, the visitors should get an idea of what your website will be about and why it might be useful to them. This is especially important if you’re asking visitors to sign up for updates or to check back regularly. If they can’t tell why they need the website, why would they bother coming back?
Do not to give away too much information about what you’ve got to offer, though. Remember that this site is merely a teaser for what is due to come once your fabulous project has been completed.
- Your brand
If you already have a logo, a color scheme and font picked out, include them on your page to start building the brand in your visitors’ minds. Advance branding sets your website apart from your competitors and even something as simple as using your website’s eventual font or color scheme can make you much more recognizable to future visitors.
- Email subscription
It’s no use posting up an elaborately decorated teaser page if you’re not providing any way of following up. If you don’t persuade the visitors to sign up by email and send them updates, by the time your website does launch, they may have forgotten about you.
How often you send out an update is entirely up to you. Some websites send out an announcement only when the website has actually launched, while others send out regular updates on the progress of website’s development.
- Keep Visitors Updated via Social Networks
Social networking sites have become important tools for communicating with users, perhaps even more important than email in today’s world of web. Thus, it’s never a bad idea to place some linked social network icons on your teaser page so you can start building your social network kingdom even when your site is not yet launched.
Sites like Twitter and Facebook will allow viewers to take a peek at your work in progress and the behind-the-scenes of the upcoming website.