We all know people should find what they want as quickly as possible when visiting our site. That’s why when we design a web; we must provide a good structure that allows people to find useful information in just a few clicks away.
This is a web usability matter. People will likely go away if they don’t find what they’re looking for after three clicks. Put as few clicks as possible between your information and user.
The simplest one: What users see if they click on you URL? If it’s just useless splash welcome page that does nothing, get rid of it. We should directly give them the homepage and all the main navigation menu from the beginning.
People don’t like clicking too much, and they also hate scrolling too much. So keep your page short, especially for content article. Two scroll max. It also makes the web design looks better.
Image source: marketingpilgrim.com
