When developing an ecommerce website, it’s more important to make it provide clear information than to give user something cool. Cool and interesting web design is actually come in handy when attracting user to look around.
But once they have given their credit card number. They don’t want to play around anymore. It’s their money we’re talking about. They want to know if the purchase going just fine. They want to know if all the process is secure.
We don’t need to get cute. People hate that when it comes to spending their money. We don’t need fancy design or cute flash. Just tell them where is the process at very clearly.