How to: Craft Effective Headlines and Increase CTR

Most online readers take only a few seconds before deciding whether or not they are interested in what you have to say in your article. After spending hours planning and writing, you certainly don’t want the readers to miss out on your great content just because your headline fails to grab their attention in those few… Continue reading How to: Craft Effective Headlines and Increase CTR

Writing SEO-Friendly Headlines: No Pun

As search engine optimization becomes the critical component to a well-read article on the Internet, the time has come for web editors to stop writing headlines that involve a play on words and start crafting SEO-friendly headlines instead. Most journalists, of course, would disagree with this approach, as they have spent years honing their skills in… Continue reading Writing SEO-Friendly Headlines: No Pun

The First Few Steps to Content Optimization

Getting quickly indexed on Google’s first page is unarguably one of the most important aspects to building a website, and what’s the key to ranking your website highly on the big brother of search engines?