Social Media Agency Spring Creek Group Acquired by Mediabrands

Seattle social media agency Spring Creek Group has been acquired by Interpublic Group’s Mediabrands unit last month for an undisclosed price. The move means Spring Creek will fall under the Mediabrands’ umbrella along with Interpublic global media agencies Universal McCann and Initiative. Spring Creek name is retained, and its 35 employees are all moving to… Continue reading Social Media Agency Spring Creek Group Acquired by Mediabrands

LBi Acquires Social Media Agency Mr Youth

Largest independent global marketing and technology agency LBi taps social media agency Mr Youth to strengthen its social media marketing offerings. Amsterdam-based LBi provides a combination of insight, media, creative and technical expertise from operations in sixteen countries. Its services include analytics, direct marketing and digital competences to help companies attract, engage and manage their customers.… Continue reading LBi Acquires Social Media Agency Mr Youth

Publicis Takes A Majority Stake in Big Fuel

A week after Publicis Groupe was reported to be in talks with social media shop Big Fuel, the French group announced that it had taken a majority stake in the New York-based agency for an undisclosed sum. Publicis has invested enough to be majority owner – it has a 51% equity stake – and has the option to fully own the… Continue reading Publicis Takes A Majority Stake in Big Fuel