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  • Raymond
  • Posted by Raymond
October 2, 2015

Getting the right negative keywords are as important as positive keywords. SiteWit did a study in early this year that showed the top 3 paid result spots get about 41% of the clicks on SERP. Nowadays, to get those top spots are expensive, with wasteful clicks can drain budget for ads so quickly. While, online marketers are still not taking advantage by not using negative keywords, this kind of keyword is very underutilized in adWords and forgotten by many website owners especially from small business.

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