Global ad agency Wieden+Kennedy Amsterdam has launched its first digital agency, The Dam Armada. This new unit will sit within W+K Amsterdam and comprises developers and designers who will develop digital products and run digital campaigns. The Dam Armada team was created and will be led by Jordi Martinez, W+K creative technology director. It’s about proactively… Continue reading Wieden+Kennedy Amsterdam Establishes Its Own Digital Agency
Former Microsoft exec Jeff Lanctot has rejoined the digital agency where he spent 10 years as an employee, Razorfish. The move ends a two-year dalliance with Microsoft, where Lanctot stayed after its 2009 sale of Razorfish to Publicis Groupe. Mr. Lanctot will serve in the newly created role of Chief Media Officer, reporting directly to Razorfish… Continue reading Jeff Lanctot Returns to Digital Agency Razorfish
A week after Publicis Groupe was reported to be in talks with social media shop Big Fuel, the French group announced that it had taken a majority stake in the New York-based agency for an undisclosed sum. Publicis has invested enough to be majority owner – it has a 51% equity stake – and has the option to fully own the… Continue reading Publicis Takes A Majority Stake in Big Fuel
Online media company SAY Media has acquired Sideshow, a digital agency with expertise in building next-generation media properties and innovative brand experiences.
Digital marketing communications group Next Fifteen Communications has snapped up CMG Worldwide Limited, trading as Bourne, a global, full-service digital agency.
Publicis Groupe bolstered its already substantial investment in Internet advertising last week, acquiring Rosetta Marketing Group for $575 million in cash along with deferred payments based on the agency’s performance.