With Google updating its search algorithms almost every year, forcing many companies to learn about SEO and how to get the top spot on search engines result page. The latest updated algorithm was Panda 4.2 update, which is focusing which website has better quality in content than the others. But recently, the trend is changing and making brand as one of the ranking factor in Google's search result. This new trend combining with Panda update resulting in which brands and the branding agencies are playing the bigger role in terms of their clients SEO performance for 2 main reasons:
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