There was so many reason that makes a brand “followable” in Social Media. Let us think on followers perspective – “What kind of brand that I will like or follow in social networking like Facebook or Twitter?”
We do like or follow a brand because they share any valuable or educational content. It’s also maybe because that brand offering something that fit with our interest or needs. Another reason, maybe because that brand offering deals, coupons or any other promotions. However, it is common that people do like or follow a brand because they are funny.
Ideally, a good brand to follow in social media have the combination of all those characteristic. But, many people like or follow a brand, simply for its entertainment value. Sometimes we don’t know why, but we follow them. As a matter of fact, we share their updates and indirectly we help them expanding that brand’s social media reach.
Therefore, the next time you’re planning your social media updates, why not you put in a little humor on it. Here we have an example of brand that has a sense of humor in their updates.
Taco Bell is known for using humor throughout its marketing and advertising, and its social media accounts are no different. From witty one-liners to clever photo updates, Taco Bell’s Facebook and Twitter presence is sure to make you crack a smile, particularly when it responds to some light-hearted criticism from other brands (OLDSPICE – deodorant, bodywash, antiperspirant and fragrances).
Skittles’ social sense of humor is apparently all about being silly and ridiculous. But it definitely brings a smile to your face, doesn’t it? Check out the examples below from Skittles’ Facebook page and Twitter feed. And for those who doesn’t know, “YOLO” is an acronym for “You Only Live Once.”
KRAFT Mac & Cheese
KRAFT Mac & Cheese’s social media presence features images of macaroni engaging in hobbies such as painting, tennis, and swimming as well as mac & cheese humor.
Oreo’s Facebook page regularly features funny newsjacks of current events using visuals, as you can see below from its Elvis Week image and its National Bowling Day visual.