With Google launched Search Analytics Report as an addition of its Search Console, making it easy for SEO webmasters to gain a lot more information of their practices. On this new tool, they can get a lot of information such as search queries, impressions, and click of their sites that Google used to hide from them. Below there are 5 ways that SEO webmasters need to do to segment their site data using this new addition.
Optimizing Mobile Search
With Mobilegeddon become one of the major issues that being talked across the internet, making every site owners need to optimize their website for mobile view or mobile friendly. Because mobile searches have surpassed desktop searches, means that if site owners want to gain more traffic, they need to make their site become responsive for either desktop users or mobile users. So, what Search Analytics Report can help for this problem?
Search Analytics Report or SAR offers its users an amazing tool to see the performance of their sites across different platforms. Not only that, the report result is now including data from tablet users, when in previous reports the result data only focusing on desktop and mobile searches only. Using this too for segmentation data report, users need to consider on measuring any impact (if available) of changes on their site from Google’s algorithm.
Comparing by Search Type
This is another great tool on SAR, because users now have the ability to filter results only for certain types of search that they want, like they can compare data from web pages, images and videos. This tool’s feature becomes very useful if searches have distinct purposes across types. For instance, queries like shoes or hat on the web is most likely aiming to buy the product. While, the same search queries on videos is most likely looking for promotion, ads, or how are they made. Using this filter for analytic report giving users a great help on doing SEO like to optimize and track the performance of their web but only for the certain type that they want to look for.
Now SEO webmasters can also measure and compare their site’s performance on certain time periods that they need. This feature is very useful to track the performance each week and to set certain time periods to use as reference. Users could compare their site on how the effect of redesign/adding responsive design have affected their site and compares the data in time before and after changes happened. Beside for reference, this new tool can also be used to compare site’s performance before and after big milestones, like an algorithm update or new feature added on the site.
Discover New Opportunities in Different Locales
With ‘Countries’ filter, users now can have performance measure outside of their local to discover new opportunities based on what people searched in international markets. This feature becomes very useful when finding new locales that using the same language. But, even if the other local using the same language, there should few terms that made the difference between user’s local with other locals. This new tool gives users an easy and quick way to discover new varieties and earn new traffic.
Measure Brand Value
Using Joost de Valk, creator of Yoast SEO plug-in for WordPress, idea on compares click-through rate for your site on branded and non-branded searched. Like comparing Coca-cola with Big Cola, the difference of these two brands reflecting the value of each of them. In this industry and how much traffic a site gets can determine to make decision whether if you want to put an investment in brand building and aiming how much success you have on the process.