Negative Keywords Are Actually Important in Keyword Research

Getting the right negative keywords are as important as positive keywords. SiteWit did a study in early this year that showed the top 3 paid result spots get about 41% of the clicks on SERP. Nowadays, to get those top spots are expensive, with wasteful clicks can drain budget for ads so quickly. While, online marketers are still not taking advantage by not using negative keywords, this kind of keyword is very underutilized in adWords and forgotten by many website owners especially from small business.

Many website owners¬†missing out huge advantage from this strategy and of course, Google won’t remind them about it, and the search engine will only tell them that they aren’t reaching out to whole of their audience. This is not entirely true, because marketers just not optimizing their ads wide enough to reach all of their targeted audience. When creating keyword strategy for a campaign, there are 5 different types of settings that need to be filled. Which are broad match, broad modified, phrase match, exact match and negative match. Each of these settings has different roles.

It’s not shocking that most of the website owners are trying to maximize the exposure of their page by using broad match or phrase match. Even though, it’s a great strategy to increase traffic but this strategy can be much more improved by adding negative keywords as well. With negative keyword is to assisting the traffic by filtering out the unwanted searches. To follow above example, the targeted keyword is black shoes. Then, you don’t want your keyword includes in weird/spammy queries. So, you can add the unwanted search queries to negative keyword.

Negative keywords are very important in keyword research because they dodging users who most likely are not going to buy service/product that you’re offering; this will make you save some campaign budget. If a user went to your site by mistake and they return straight away to search page, this will impact your bounce rate. With negative keyword, this kind of mistake could be avoided.

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