Attack Softener: New Product Launch
Full creative production and digital launch campaign for the Attack Softener product extension — introducing a new category to loyal Attack buyers.
Client
Attack Detergent
Category
Creative Campaign
Industry
Consumer Goods
Year
2024
The Brief
The Challenge
Extending a detergent brand into fabric softener required convincing existing customers of genuine product quality while reaching new audiences.
What We Did
Our Approach
We created a launch campaign built around sensory storytelling — the softness you can feel — backed by performance media to drive trial and first purchase.
The Outcome
Exceeded first-month sales targets by 34%. Product awareness reached 62% of target audience within 4 weeks of launch.
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