The population of the world has moved to Facebook! Don’t believe it? Try saying that to the ONE BILLION people who are active on Facebook monthly.
After only 8 years, Facebook population is now as big as the entire world’s population in 1804! From that entire billion, surely most of them are “fans” of several brands. Although diversified, each one of these fans creates a huge role in the circle of interaction and engagement for the brand. Now wouldn’t you want to know the different faces of Facebook Fans? And which role of a fan do you fit as?
Soap Creative 36 Faces of Facebook Fansom. The Good the Bad & the Ugly