Do you know what social media is?
Do you understand what social media can do for a brand?
How do you see online objectives in relation to social media strategy?
Shall we separate social media from other online channels?
Those are some of the questions you should ask yourself while developing a strategy for a brand or for a client. During a meetup with “digital” expert, he/she confidently claims him/herself to be the expert of the digital landscape. Rather claiming to be the “expert”, one should realize that technology is ever changing and always improving to create innovation for a better world or future.
Here some practices for you to understand more about Social Media. Just because you know how to use “Facebook” and “Twitter”, it does not make you a “social media” guru.