Hyperlink isn’t just a tool to transfer user to another page. It’s also part of web content that can catch user eye. We know a lot of people tend to scan the page when they see a web page. Hyperlinks that usually underlined and have different color is always stand out among regular body text.
Some good spot to put hyperlinks are:
1. Top of page
2. Bottom of page
3. Beginning line of a paragraph
4. Anywhere on the left hand side of the screen
Those are some eye track most users can through. Putting hyperlinks on those spots could help reader quickly get what your website offers them and make them explore more.