Our first stage of the Internet Marketing course will start with Search Engine Marketing (SEM) as a specific area of an online marketers’ business. Mainly, its purpose is to increase targeted traffic from search engines via organic search engine ranking, paid listing and advertising. Here you’ll be shown the main principles of Search Engine Optimization (SEO), link building, and paid advertising campaigns.
Actually, every successful search engine optimizer should be aware of top search engine demands and consider them while creating website and improving on-page and off-page factors for Web pages. There are numerous important factors influencing search engine ranking of a Web page. The SEO division of the course provides profound and consecutive lessons depicting each step of your optimization work. Search Engine Advertising is the last topic of the SEM Stage.
There are certain methods that go beyond SEM that can help improve your site online visibility. These include, for instance, creating and spreading a banner / ad network and / or paid link partnerships, as well as email marketing and building affiliate relationships with other websites.
