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Is Online Branding Effective?
In a world where people spend so much time reading content online, listening to radio on Pandora, and watching their favorite shows on Hulu, one would wonder why the majority of brand marketers’ money still goes offline. Today’s brand marketers on average spend less than 10 percent of their marketing budgets online, and the rest goes to TV, radio, print publications, and...
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How to: Craft Effective Headlines and Increase CTR
Most online readers take only a few seconds before deciding whether or not they are interested in what you have to say in your article. After spending hours planning and writing, you certainly don’t want the readers to miss out on your great content just because your headline fails to grab their attention in those few...
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Writing SEO-Friendly Headlines: No Pun
As search engine optimization becomes the critical component to a well-read article on the Internet, the time has come for web editors to stop writing headlines that involve a play on words and start crafting SEO-friendly headlines instead. Most journalists, of course, would disagree with this approach, as they have spent years honing their skills in...
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Why You Should Avoid Changing Keywords For Your SEO Campaign
Before starting an SEO campaign, it’s imperative that you know exactly what you want to rank for. That means you have to choose the most specific keyword term to your business and stick with it. If you start an SEO campaign with one keyword term in mind and then change it, all the effort and...
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6 Web Mistakes That Cost You Usability
A usable website can reap huge benefits on to your website and your business, so make sure you avoid these mistakes which can be perfect reasons for your users to leave the site.
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How We Get Google Top Spot
Try to search Jakarta Web Agency, Jakarta Web Design, or Jakarta Digital Agency in Google search...
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Use Fonts Effectively
We've seen millions of fonts available to use, but we can only pick a few web browser safe fonts for our web design (at least until all browsers fully support CSS3). Yeah, web safe fonts are boring but the most important thing is they appear fine in user's end.
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Drawing too Much Attention can Hurts Your Eye
Earlier, we’ve talked about using some technique on text content to pull user’s attention to certain parts of the article. We can use bold format, brighter color, ALL CAPS or even hyperlinks on important spots of the body text to catch people’s eye. The point is to make the certain parts of body text appear...
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Visitor says “Why am I Here?”
We always stand in the shoes of website designer/developer, so when we visit our own website and ask ourselves “why am I here?” we always have thousands of reasons. But, how about your visitors? They wouldn’t be there just to check for bugs, or finding out what to do to make the design looks cleaner....
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Content Duplicating, Not a Good Idea
Some amateur content workers often think that it’s better just to copy-paste content from other website than to create one from scratch. It’s easier, it takes less time, and it could vastly enrich your site. Yeah, we wish it’s just that simple. Content duplicating is never a good idea for updating your website. The first...
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Be Strategic, See Your Analytics
When updating your website, you must know what content that your audience like best. This is where your visitor tracking software plays its role. With this software you can see which posts get more page views and also time spent. People who actually read your post will spend more time in one page, thus increasing...
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Improve Readability
Web content itself isn’t enough to make maximum readability. Web design and layout also play their role in optimizing web readability. Be very careful if you use graphic image as background. If you don’t actually need it, better use plain background. It’s much easier for eye to read text on plain background than the one...