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When Do You Need to Optimize Your URL Structures?
Imagine this scenario: you’ve come across a dozen reliable tips on how to build the ideal URL structure and you’ve spent a lot of time tweaking until you get it right. But then you realize that it’s just a case of diminishing returns – your textbook execution of URL changing only brings a slight improvement and...
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Keyword Research: Why Less Competitive Keywords Is Often a Better Option
Keyword research is believed to be the blueprint of any successful SEO campaign. Though it appears to be a very straightforward task – you fire up your keyword research tool of choice and find the keywords that relate to your industry with the highest search volumes, sadly that’s not the way to do it if you want...
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Choosing An SEO-Friendly Band Name
Knowing a thing or two about search engine optimization is always an advantage if you’re in a band. With some experience in SEO, you can optimize the Facebook page of your band and get your D.I.Y music video on Google’s first page yourself. But much, much before that, some basic knowledge about SEO can help you...
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Writing SEO-Friendly Headlines: No Pun
As search engine optimization becomes the critical component to a well-read article on the Internet, the time has come for web editors to stop writing headlines that involve a play on words and start crafting SEO-friendly headlines instead. Most journalists, of course, would disagree with this approach, as they have spent years honing their skills in...
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Why You Should Avoid Changing Keywords For Your SEO Campaign
Before starting an SEO campaign, it’s imperative that you know exactly what you want to rank for. That means you have to choose the most specific keyword term to your business and stick with it. If you start an SEO campaign with one keyword term in mind and then change it, all the effort and...
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Optimizing Facebook Page For SEO
In a white paper published by BrightEdge last month, nearly 100% of top 200 companies listed on Fortune 500 are reported to hold the top rank in the SERPs for their brand name. However the study also found that 70% of these top brands didn’t have Facebook Pages in the top 20 search engine results. That means,...
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Top-Notch SEO Resources to Follow on Twitter
In an interview on Entrepreneur, search engine guru Danny Sullivan highlights the importance of SEO and explains why every business needs it. ”Business owners all should be thinking about SEO because it’s one of the easiest and most effective ways to attract new customers to your business,” says Sullivan. “If I said to you, ‘I’m ready to send...
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SEO For Flash: Basic Rules and Tips
So, Flash and SEO aren’t a match made in heaven. But despite the fact that crawlers aren’t the biggest fans of Flash content, there are cases when an invisible Flash-driven website can be turned into a proper spider-readable one. Before we get into that, let’s have a look at the basic rules of Flash website...
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Image Optimization: A Simple but Essential Step in Your SEO Plan
It's true that using gazillions of catchy images makes your website more visually appealing to visitors. Unfortunately, search engines couldn't care less about how cool your website looks...
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The First Few Steps to Content Optimization
Getting quickly indexed on Google's first page is unarguably one of the most important aspects to building a website, and what's the key to ranking your website highly on the big brother of search engines?
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Don’t Let What Happened to JCPenney Happen to You
You better be careful. There are search engine optimization (SEO) methods that are considered illegitimate by the search engine companies like Google, and they don't appreciate being gamed.
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Key Ingredients to Successful International SEO
With a staggering 86 percent of Internet users now coming from outside the United States, online marketing needs to move forward with globalization plans.