SEO is art of combining many methods to get top listed in the search engine. Some method is good and safe, but some may be illegal. If Google finds a site containing this so called illegal SEO, it will be kicked out really fast. What shouldn’t we do in SEO:
Keyword Stuffing
This means putting “keyword” everywhere in the site repeatedly. Absolutely everywhere even in the META tags and image alt text
Hidden Text
Putting keyword text which not appear at the front end, but readable by search engine crawler. For example, putting white text containing keyword on white background.
Mirror Website
Having many website with many URL but contain exactly same content. Each website is heavily exchanging link one to another.
Link Farm
Build one page with hundreds of link in it to certain irrelevant webpage.
What exactly the risk of using illegal SEO? First, your site maybe dropped from the list. Or even worse, you’ll be banned from search engine index for lifetime. No more your name in Google.

4 comments
Organic Links for Healthy SEO | Living Digital and Interaction Agency :: Omeoo Media - Jakarta, Indonesia says:
Apr 16, 2010
[...] consistent. Don’t post 2.000 links in one week and then just 10 on the next. That’s something a link farm usually does, and search engine hates that. Your page could be kicked out without further [...]
The Power of Web Content | Living Digital and Interaction Agency :: Omeoo Media - Jakarta, Indonesia says:
Jan 14, 2011
[...] write anything about cooking recipe or embroidery tutorial. It’s just irrelevant. Bad for users, bad for SEO. Yes, Google hates irrelevant [...]
Don’t Let What Happened to JCPenney Happen to You | Living Digital and Interaction Agency :: Omeoo Media - Jakarta, Indonesia | Living Digital and Interaction Agency :: Omeoo Media - Jakarta, Indonesia says:
Jun 16, 2011
[...] ask $17 billion retailer JCPenney, which got caught using black-hat (illegitimate) methods to boost its search results during the 2010 holiday shopping season. JCPenney was accused of taking [...]
Image Optimization: A Simple but Essential Step in Your SEO Plan | Omeoo Media says:
Jun 30, 2011
[...] images that don’t really fit the content. Remember that a light touch is needed for SEO, as a heavy touch could see your site penalized. This applies as much to images as it does to anything else. VN:F [1.9.3_1094]please wait…Rating: [...]