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Dec 23, 2011 •
There are many things come to mind when you think of Israel, but “social media addiction” is definitely not one of them… at least not until recently. Much to everyone’s surprise, including mine, a new report released by comScore revealed that Internet users in the Middle Eastern country are the world’s biggest users of social...
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Dec 15, 2011 •
There’s no doubt that social media and social networking have drastically changed the way we humans interact with each other. The question is, is it actually destroying rather than changing the way? The debate on whether online communication is hampering or enhancing the human mind has been ongoing for, like, forever. Like so many technologies...
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Dec 8, 2011 •
While small businesses use social media personally and believe it affects their businesses, the majority are still reluctant to use the new networks to build their companies. Additionally, most don’t plan on investing on social media until they understand the practices and payoffs. That’s the headline finding in a new study recently released by the...
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Nov 30, 2011 •
Seattle social media agency Spring Creek Group has been acquired by Interpublic Group’s Mediabrands unit last month for an undisclosed price. The move means Spring Creek will fall under the Mediabrands’ umbrella along with Interpublic global media agencies Universal McCann and Initiative. Spring Creek name is retained, and its 35 employees are all moving to...
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Nov 24, 2011 •
Largest independent global marketing and technology agency LBi taps social media agency Mr Youth to strengthen its social media marketing offerings. Amsterdam-based LBi provides a combination of insight, media, creative and technical expertise from operations in sixteen countries. Its services include analytics, direct marketing and digital competences to help companies attract, engage and manage their customers....
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Nov 17, 2011 •
A recent survey conducted by Jobvite suggests about 1 of 6 Americans found their most recent job via social media. In case you’re wondering, that amounts to around 22 million Americans. The fact that so many people found their last job on an actual social media site nowadays can’t be very surprising, especially since LinkedIn...
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Nov 10, 2011 •
In a world where people spend so much time reading content online, listening to radio on Pandora, and watching their favorite shows on Hulu, one would wonder why the majority of brand marketers’ money still goes offline. Today’s brand marketers on average spend less than 10 percent of their marketing budgets online, and the rest goes to TV, radio, print publications, and...
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Nov 2, 2011 •
Due to the ubiquity of cell phones among college students, landline phones in dorms have become obsolete. Most college students in the U.S. nowadays don’t even bother to plug in their dorm-room phones because they already own a more powerful communication device with tons of awesome features, and such gadget seems to be exactly what...
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Oct 28, 2011 •
Imagine this scenario: you’ve come across a dozen reliable tips on how to build the ideal URL structure and you’ve spent a lot of time tweaking until you get it right. But then you realize that it’s just a case of diminishing returns – your textbook execution of URL changing only brings a slight improvement and...
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Oct 21, 2011 •
There was an unlikely guest among the techpreneurs at the Web 2.0 Summit in San Francisco: M.C. Hammer. He made an appearance at the conference not as a celebrity in parachute pants, but as the brains behind the up-and-coming Web search service called WireDoo. The rapper-turned-entrepreneur described this new service as a search engine that provides a “deeper...
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Oct 6, 2011 •
Tech messiah Steve Jobs is no longer with us, having succumbed to pancreatic cancer he had been fighting since 2004. Along with co-founder Steve Wozniak, Jobs built one of the biggest and the most commercially successful companies in the world, Apple Inc., and founded Pixar animation studios. Jobs’ passing came just a day after the newest iPhone...
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Oct 4, 2011 •
Global ad agency Wieden+Kennedy Amsterdam has launched its first digital agency, The Dam Armada. This new unit will sit within W+K Amsterdam and comprises developers and designers who will develop digital products and run digital campaigns. The Dam Armada team was created and will be led by Jordi Martinez, W+K creative technology director. It’s about proactively...
