This actually is a documentation of public service campaign that attempt to drive people to use stairs instead of escalator. They use some kind of ambience advertising method and ends up successfully. Volkswagen gives it a little twist at the end and there goes the excellent viral video.
1 comment
Video (doesn’t) Kill the Online Star | Living Digital and Interaction Agency :: Omeoo Media - Jakarta, Indonesia says:
Apr 12, 2010
[...] that can’t be done by text or image. The power of video lets users interact more, and encourage viral spread. The key is simplicity. Don’t make our video too long. Thirty seconds should be the best [...]