Bad writers pretend to know what people read on the web page. Good writers know that people don’t read the web page. They scan it. They look at one page as a whole one while selecting what part they want to see more.
Some text that could catch people attention are: text with hyperlink, bold fonts, sub-heading, bulleted list, and first few words in the paragraph.
That’s why good writers always keep put the conclusion at the start of the paragraph. We call it the inverted pyramid style. Let people know what the whole paragraphs is all about just by reading the first sentence. If they want more detail, they could read the rest.
Also, web writing can’t be as long as conventional writing. Web writing should just have half the word count than conventional writing. To be better, make it even less.
4 comments
Quick Graphic Tips for Web Design | Living Digital and Interaction Agency :: Omeoo Media - Jakarta, Indonesia says:
Apr 13, 2010
[...] often plays important role in web design. People may not like reading on web, but they always interested in seeing graphic. This is why web designer should take more attention [...]
Menu for Every Page | Living Digital and Interaction Agency :: Omeoo Media - Jakarta, Indonesia says:
Jan 14, 2011
[...] menus both on bottom and top of the page. Bottom navigation link is useful for long pages. After they read the whole page, they don’t have to scroll all the way up to find the menu. VN:F [...]
6 Web Mistakes That Cost You Usability | Living Digital and Interaction Agency :: Omeoo Media - Jakarta, Indonesia | Living Digital and Interaction Agency :: Omeoo Media - Jakarta, Indonesia says:
Feb 17, 2011
[...] We read web pages in a different manner to the way we read printed matter. We generally don’t read pages word-for-word. Instead, we scan web pages. [...]
Headline is Your First Strike | Living Digital and Interaction Agency :: Omeoo Media - Jakarta, Indonesia | Living Digital and Interaction Agency :: Omeoo Media - Jakarta, Indonesia says:
Aug 1, 2011
[...] They may keep reading or leave at once, all depends on the headline. When people scan page (instead of read), headline is the strongest thing to catch their [...]