Many amateur SEO guy often ask “Why don’t we just change the Meta tags?” or “What about making the keyword–rich text invisible?” Now let’s think again what exactly search engine is.
Search engine is a tool to help people find pages that relevant to their need and interest. Well, we might have ever discus about this visitor’s need before, but good SEO would never leave visitor’s need behind just for the sake of search engine.
Search engine isn’t also that stupid. It’s always try to serve the people with it’s best. So many search engine has develop their crawler bot smarter from day to day. So the filter will be more strict about what’s relevant and what’s not.
Stuffing meta tags with keyword or making keyword-rich text invisible could trigger the spam filter and mark your website as spam. So it’s better not to waste our time working on invisible text. The best way is to focus on the visible text. Create a good relevant content and put your keywords there. Good content will satisfy the user, and keyword-rich in visible body text could raise your rank in search engine. Everybody happy.
2 comments
Improve Readability | Living Digital and Interaction Agency :: Omeoo Media - Jakarta, Indonesia says:
Apr 7, 2010
[...] Choose san serif font for your text. When reading on the monitor screen people feel more comfortable scanning through san serif. If you decide to provide printable version of the page, use serif font for that one. But the main thing is: don’t mix up serif and san serif in one body text. [...]
Careful on Colors | Living Digital and Interaction Agency :: Omeoo Media - Jakarta, Indonesia says:
Jan 14, 2011
[...] maximum contrast so there’s nothing should go wrong if you use these colors. User should see or read easily. But sometime we need some touch outside the comfort zone of black and [...]