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The State of Social Media in Small Business
While small businesses use social media personally and believe it affects their businesses, the majority are still reluctant to use the new networks to build their companies. Additionally, most don’t plan on investing on social media until they understand the practices and payoffs. That’s the headline finding in a new study recently released by the...
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Facebook’s Relationship with Its Fans: It’s Complicated
Facebook has made big changes. Again. And the News Feeds yesterday were, unsurprisingly, bursting with complaints as many of the social-networking site’s 750 million users began noticing the adjustments. “This is absolutely the worst of the many wrong-headed ‘improvements’ you have made, and that’s quite a feat. I think Facebook’s usefulness to me has now been outstripped...
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How to Ruin a Potentially Viral Video
The holy Internet is full of amazing videos. Some are amusing, some are inspirational and some are profound. But for every great video you see, there are a number of videos that are just plain awful. Many of these videos actually have the potential to be viral, but sadly, lack in execution. Below are things you...
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Experts Get More Followers Than Average Twitter Users
“Never identify yourself as an expert” is an easy social media myth to bust. Labeling yourself as an authority might make you sound pretentious, but a research done by HubSpot’s social media scientist Dan Zarrella clearly shows that telling your Twitter audience why they should listen to you absolutely works to increase your reach. Twitter bio...
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Optimizing Facebook Page For SEO
In a white paper published by BrightEdge last month, nearly 100% of top 200 companies listed on Fortune 500 are reported to hold the top rank in the SERPs for their brand name. However the study also found that 70% of these top brands didn’t have Facebook Pages in the top 20 search engine results. That means,...
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Use Twitter to Help You Grow Your Business
For many entrepreneurs, Twitter has proven to be a useful social tool they can use to make the most of their business. But sadly, most small business owners still have no idea about how to use the micro-blogging service effectively. The following are a few tips for entrepreneurs to make their tweets more engaging and to get...
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Zynga’s Dependence on Facebook May Concern Investors
Specific risks include: Facebook limiting the access of game developers, modification of terms of service, favorable treatment toward Zynga's rivals and the possibility of Facebook building its own games.
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The First Few Steps to Content Optimization
Getting quickly indexed on Google's first page is unarguably one of the most important aspects to building a website, and what's the key to ranking your website highly on the big brother of search engines?
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Reports of Falling Traffic Denied by Facebook
Figures from social media blog Inside Facebook revealed that Facebook lost more than six million users in the United States, falling from 155.2 million at the start of May to 149.4 million at the end of it.
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Millions of Users Log Off From Facebook For Good
If you've been losing interest in Facebook over the past couple of months, you obviously aren't the only one.
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Tumblr Users Give Mixed Reactions to New Dashboard Design
The changes to the dashboard are minor – in fact, infrequent users might not even notice the changes at first glance. The big changes affect how users switch between blogs and what information is displayed in the sidebar.
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How Not to Ignore Your Online Customers
Having an online presence for your business means that you're prepared to provide a certain level of online service that your customers expect.