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    Archive for January, 2010


  • Wednesday, January 27, 2010 at 10:52 pm PT Astra International President Director Michael D. Ruslim Died

    President Astra Michael Ruslim

    PT Astra International President Director Michael D. Ruslim Died on Wednesday in Singapore at the age of 56, the company said.

    He died at 7:08 a.m. Jakarta time at the Mount Elizabeth Hospital, Singapore, after suffering from dengue fever and then from multiple complications.

    Michael’s death shocked many people, especially his employees, as there was no prior sign of illness.

    Astra corporate secretary Aminuddin said Michael had still worked until last Friday.

    “On Saturday, he complained of having bad headache and had been taken to Medistra Hospital,” he said.

    As his condition worsened, his family decided to fly him to Singapore Monday for further treatment.

    Michael was appointed as president director of Astra, the country’s largest conglomerate, in May 2005.

    He had previously served as director at several of Astra’s units.

    Born in Bandung, on Nov. 29, 1953, Michael started his career in Astra in 1983. The Berkeley University alumni was known as a good leader and had a close relationship with his staff.

    He successfully led Astra to cope with the impact of the global financial crisis which had greatly reduced the demand for cars.

    He managed to stem the decline of the company’s car sales last year to 3 percent down from previous estimates of up to a 10-percent drop.

    The media-shy manager rarely gave interviews but The Jakarta Post had the rare opportunity to interview him two years ago. Michael then talked about the company’s business and his optimistic view of 2009 despite the financial crisis.

    Despite a 1.24-percent drop in Astra shares Wednesday to Rp 35,800 (US$3.8), analysts believed the passing of Michael will not affect Astra’s business as investors view the company as having strong foundations.

    “It is just an adjustment [reaction] by the market,” head of research at Bhakti Securities Edwin Sebayang said.

    Michael is survived by his wife Trisni Puspitaningtyas and two children Gisela Deamanda Prasadhistika and Mayongga Gilang Pragiwaksana.

    He will be buried Thursday at the San Diego Hills cemetery park in Karawang, West Java.

    Article is taken from www.thejakartapost.com and image is taken from thejakartaglobe.com.

  • Tuesday, January 19, 2010 at 5:52 am Tweets in Google Search

    The biggest search engines in town today, Google and Bing, have hooked up with Twitter and integrate tweets with their search result.

    Twitter is obviously the most used microblogging today. Information updates are happening really fast in here, often faster than traditional news portal. This is why search engine giants think why don’t also give people tweets in the search result… in REAL TIME.

    Speaking about search result isn’t complete without knowing the ranking system. Each Google and Bing has different way on deciding who gets the top spots.

    Bing sees numbers of followers in the ranking system. That means a user with more followers has the bigger chance to be the king of the hill. Be careful on tweet duplicating, the penalty will be the same as duplicate content of conventional web page; your tweet would rank lower.

    Google uses different criteria. Instead of number of follower Google is more interested in followers reputation. The system works similarly with Google Page Rank system. The more a user is mentioned by the followers, the more reputation he has.

    Another rumour is Google will also use geo-location data to determine the rank of tweets. No detail about this has been come out. Let’s just wait how huge this Google and Twitter collide.

    Image: www.pink-sheep.com

  • Wednesday, January 13, 2010 at 3:59 am Content Duplicating, Not a Good Idea

    Some amateur content workers often think that it’s better just to copy-paste content from other website than to create one from scratch. It’s easier, it takes less time, and it could vastly enrich your site. Yeah, we wish it’s just that simple.

    Content duplicating is never a good idea for updating your website. The first consequence is related to search engine result. Search engine bots has explored the internet world further than you can imagine. It counts and index trillions of pages that exist in the entire online world.

    Not only indexed, the bots also put pages with same content in one group, and they pick one best page to be displayed to the search engine result. How about the other pages that aren’t picked? They’re not appearing at all. Nobody knows exactly how the algorithm works.

    Is it the most relevant, or the one with most page rank that is picked? Either way, it is best to create genuine content rather than just copy paste existing content from other site.

    The other bad thing about content duplication is that it is no different to piracy. Good content workers may create content based on research from other existing content, but we always write it with our own style and idea. So duplicating is equal to stealing idea. Bad reputation for the thief, bad reputation for the site.

    If you find an interesting content in other site and want to share it with your site visitor, the best thing to do is copy-paste a part of the content to your site, and put a link back to the full article on the original site. Ask visitor to visit that site if they want to read more. It is still acceptable (though isn’t encouraged) to copy paste the whole content to your site as long as you still put a back link to the original site.

    The back link is credit to the original content workers. They work hard and smart to create the content. We can’t just claim it’s ours. That’s just unethical. And how about duplicated but translated content?

    The same. You may not steal the language but you still steal the idea. It doesn’t make you less a thief.

    Image: www.sitepoint.com

  • Monday, January 11, 2010 at 11:32 pm SMM: Twitter Account Optimized

    Now you have a Twitter account for your brand. Are you forgetting something? Let’s check it out.

    See your avatar. Do you see bird? If yes, upload an image now. People don’t like receiving tweet from just ‘bird’. It just looks like spammer who just wants to blast tons of messages without caring enough to upload some identity.

    Same thing goes to your account bio. This is where your follower (or follower to be) finds out who post those interesting tweets. It would be such a waste if they care enough to find out who we are but we don’t give them some clear and descriptive bio. So write one now.

    And how about your page background? If you still use cool but generic background that anybody else could use, just change it. Change it with unique personalized background that represents your brand. You have limited space to express yourself through your bio. So let the background image speak the rest.

    Image: here.org.uk

  • Wednesday, January 6, 2010 at 6:02 am Little Favicon, Big Awareness

    It’s amazing what a 16×16 pixel favicon (favorite icon) can do to strengthen brand awareness. Favicon is that little icon that shows up next to the website title at the address bar or tab bar.

    This little thing can do so much in representing your website or brand. It can appear everywhere. The most common place for favicon to appear is in the address bar and tab bar. But there are so many other small spots that it can fill.

    First, it appears in user’s bookmark list. When they bookmark a page, the browser will save the URL and show page title plus favicon. So your brand will be seen every time user look at their list of favorite website.

    Favicon will also appear in RSS feeds. This only applies if you provide RSS feed on your website. If you have one, favicon will appear in the list of the feed reader such as Google Reader, right on the next of your feed. This way you’ll have a tool to attract people to read your feed.

    Google search engine also shows the favicon in the search result list. But this only happens if the user use Mozilla Firefox and have Google Icon add-on installed.